Charles Saatchi ( Arabic تشارلز ساعاتجي , Eng. Charles Saatchi ; June 9, 1943 , Baghdad ) - founder (together with his brother Maurice Saatchi) of the advertising agency Saatchi and Saatchi ( eng. Saatchi & Saatchi ), the former before 1995, the largest in the world. Later, the Saatchi brothers founded a new agency, M & C Saatchi.
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Charles Saatchi is also world-famous as a contemporary art collector and owner of the Saatchi Gallery , and especially for his support of the movement Young British Artists , including Damien Hirst and Tracy Emin .
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Biography
Charles Saatchi was born into a family of Iraqi Jews in Baghdad . At the age of four he moved with his family to London [5] . At the age of 17, Charles Saatchi left school and went to the USA. In 1965, at 22, he began working as a copywriter in the London office of the American agency Benton & Bowles [6] .
In 1970, together with his brother Maurice Saatchi, he founded the advertising agency Saatchi and Saatchi, which became the largest in the world by 1986. An example of a successful agency campaign is the election campaign of the Conservative Party under the leadership of Margaret Thatcher [7] .
In 1995, the Saatchi brothers left the company and founded a new agency - M & C Saatchi., Taking with them a significant portion of customers, such as, for example, British Airways [7] .
Role in Art
The first purchase of the painting made in 1973 in Paris. It was the realistic work of the British artist David Hefer. Saatchi tastes have gradually changed: from the "London School" through American abstract art and minimalism to the Young British artists , whose works he first saw at the Freeze exhibition. Saatchi's fame as the patron of art reached its peak by 1997, when part of his collection was presented at the Sensation exhibition, first shown at the Royal Academy in London, and then in Berlin and New York. The exhibition received scandalous fame (for example, the work of “Myra” by Marcus Harvey ) and contributed to the consolidation of the position of Young British Artists.
The political significance of Saatchi’s activities was reinforced by the New Lab exhibition held in 2001 in the Saatchi Gallery . The name can be interpreted as “new work”, but at the same time it means the name of the new political course of the Labor Party under the leadership of Tony Blair . In 2003, Saatchi Gallery moved to the former building of the London City Council, where the work of Damien Hirst's Anthem was exhibited on the premises of the Council Chamber. Today, the Saatchi Gallery is the most popular London gallery: in 2012, four exhibitions from this gallery were in the top 10 most visited metropolitan exhibitions [8] .
On May 24, 2004, a fire destroyed a significant number of works of art belonging to Saatchi. Losses, according to some estimates, amounted to 50 million pounds.
In 2006, Saatchi, in collaboration with the Royal Academy, organized the USA Today exhibition. The exhibition featured young American artists, many of whom are unknown, but, according to Saatchi, will become the new generation of art stars. In 2007, the second version of the exhibition was shown at the Hermitage as part of the Hermitage 20/21 project .
In 2009, the Hermitage showed the premiere of the Newspeak exhibition, which presented the latest generation of British artists from the collection of the Saatchi Gallery.
Notes
- ↑ SNAC - 2010.
- ↑ Encyclopædia Britannica
- ↑ RKDartists
- ↑ German National Library , Berlin State Library , Bavarian State Library , etc. Record # 120624362 // General Regulatory Control (GND) - 2012—2016.
- ↑ Thomson, Alice; Rachel Sylvester. The Saturday interview: Charles Saatchi . Times Online (February 28, 2009). The appeal date is November 24, 2009.
- ↑ Mark Tangeyt. World History Advertising = Adland. A Global History Of Advertising. - M .: Alpina Publisher , 2015. - 270 p. - ISBN 978-5-9614-5094-1 .
- ↑ 1 2 Jones, Chris Charles Saatchi: Artful adman Neopr . BBC News (July 12, 2002). The appeal date is November 24, 2009. Archived on March 13, 2012.
- ↑ Visitor Figures 2012. Exhibition & museum attendance survey // The Art Newspaper No. 245. - 2013. - April.
Literature
- Hatton, Rita and Walker, John A. Supercollector: A Critique of Charles Saatchi , Institute of Artology, 2005. ISBN 0-9545702-2-7
- Kent, Sarah. Shark Infested Waters: The Saatchi Collection of British Art in the 90s , Philip Wilson Publishers Ltd, 2003. ISBN 0-85667-584-9