Gillette (Gillett) is a brand of Procter & Gamble , a manufacturer of accessories for shaving and body care. Established in 1901 by the American inventor King Camp Gillett , the company manufactures shaving systems, machine tools and blades for them, accessories for shaving. Also produced products for women. In 2005, together with its subsidiaries (Oral-B, Duracell and Braun ) , P & G was taken over for $ 57 billion, where UBS was a consultant, after which it became a P & G unit.
| Gillette | |
|---|---|
 | |
| Type of | Public company |
| Base | 1901 |
| Abolished | |
| Founders | |
| Location |  USA : Boston , Massachusetts |
| Key figures | P & G Chairman of the Board - Alan G. Lafley, P & G CEO (Gillette ™) Eastern Europe Matthew Price |
| Products | Safety razors and accessories |
| Turnover |
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| Number of employees |
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| Parent company | Procter & gamble |
| Site | gillette.com |
Content
Shaving Systems
Each system has its own name, protected by copyright. The company's plants are located in the USA, Brazil , Mexico , China , Germany , Poland and Russia . The Russian plant is located at Pulkovo Highway in St. Petersburg .
Gillette's latest development is ProGlide Power, a five-blade shaving system with a vibration mode; and its modification ProGlide without the Power function. Besides the above listed, other shaving systems are sold: Sensor Excel, Slalom Plus - 2-blade systems. For the Sensor series, 3-blade cassettes are now being produced. Slalom Plus is the cheapest Gillette shaving system currently available. Slalom Plus is the renamed Atra Plus system. The company produces a large number of disposable razors (for example, Permatik for the Turkish market), many of which are manufactured in St. Petersburg. In addition to modern razors, the company continues to produce double-sided blades that were used in a classic razor.
Machine History
After the classic machines, the first Gillette shaving system was the Trac II with 2 blades. Next, the system was developed Gillette Atra (1977), the first time had a floating head.
The next system of the company was the modification Atra - Atra Plus (1985), which received a lubricating strip over a number of blades. In 1990, the Sensor model was produced, the heirs of which are still popular today. The system had an advanced for that time steel design and a 2-point floating head.
In 1995, the Gillette system with 5 micro-ridges - Sensor Excel was first produced; it was stated that micro-ridges tighten the skin to provide a smoother shave. In 1998, the Mach3 shaving system came out with 3 blades in a cassette and 5 micro-ridges. In 2003, a modification Mach3 - Mach3 Turbo is released, the novelty had 10 micro-ridges instead of five, as well as new Antifriction blades. Also the handle design has been updated. In 2004, a modification of the Mach3 Turbo system with a vibration mode, powered by batteries, called M3Power.
In 2007, the system with 5 blades came out - Gillette Fusion and its modification with vibration mode Fusion Power. Fusion also had a blade trimmer for the first time on the back of a shaving cassette in difficult face areas.
Women's Shaving Systems
At the moment there are peculiar female modifications of popular male machines. The latest Embrace, is analogous to the male 5-blade Fusion machine
Modern women's machines and their male counterparts:
- Sensor Excel for women - difference from Sensor Excel only in the design of the handle of the machine
- Venus - the female equivalent of Mach3 (3 blades)
- Venus Divine - the female equivalent of Mach3 Turbo (3 blades)
- Venus Vibrance - M3Power female counterpart (3 blades + vibro mode)
- Venus Breeze - a female loom (3 blades) equipped with a shaving pad on the pads above and below the blades
- Embrace - female analogue of Fusion (5 blades)
Disposable machines
After the appearance of machines manufactured by Bic Gillette began to lose ground. People were more necessary machines that can be thrown out immediately after use. In response, Gillette launches its single-use machine models.
At the moment, commercially available models of disposable machines Gillette II and Gillette Blue II, as well as Sensor 3 Sensitive. In addition, Satin Care and Gillette Blue II For Women disposable machines are available for women.
Classic Machines
Today, Gillette produces classic Rubie Platinum plus shaving razors, as well as blades for them. Also produced by the Russian brand Sputnik.
Shaving Tools
Gillette also manufactures products for wet shaving: foam, shaving gels, after shave products. Foam is produced under two labels: Gillette Foam and Gillette Series .
Image in Art
In the story by M. Zoshchenko “Dictaphone”, along with other “great inventions” of Americans, there are also called “Gillet safety razors”.
The image of the razor "Gillette", as noted by one of the researchers of the works of O. Mandelstam , is unifying for the poet and the "Fourth Prose" of the poet. [one]
In the story of M. A. Bulgakov, “The Missing Eye” (the cycle “Notes of the Young Doctor”, 1925) “Gillette Safety Razor”, a young doctor brought with him to Murieu Hospital. And she shaved when he was distracted by childbirth.