Tabloid ( English tabloid ) - a newspaper characterized by a certain type of layout , which suggests the following features:
- the newspaper page is not made on a traditional sheet of A2 format, but on a half-size sheet of A3 format, which makes it possible to read the newspaper in transport, turn pages, etc. with great convenience;
- a significant number of illustrations, often of “irregular” (not quadrangular) shape, crawling onto the text, etc.
- small volume of articles (often up to 1000 characters), allowing the reader to read the article in a short time;
- catchy headers made by a very large pin ;
- active use of color, including for highlighting text. Often, in order to attract attention, individual articles are printed inverted - in white print on a black or color background.
Some researchers are inclined to consider the presence of erotic photographs in one or another volume in the newspaper as one of the signs of a tabloid, but it is more likely to say that the presence of light eroticism in a newspaper indicates only its "yellow" , "tabloid" character. Since most tabloid publications are actually made in tabloid format, there is some confusion of concepts, and a type type layout (which is the “tabloid” characteristic) often begins to be used as a characteristic of the content of a newspaper. Thus, most of the yellow newspapers are really tabloids, but not all tabloids belong to the yellow press.
So, sometimes “tabloid” publications are made in the A2 format, which cannot be called tabloid (for example, the Megapolis Express newspaper was published in this format), and vice versa, serious enough newspapers to attract an additional audience or completely switch to tabloid typesetting ( The Guardian ), or print part of their circulation in tabloid format (for example, the German newspaper Die Welt does it).
Tabloid newspapers:
- BZ , Frankfurter Rundschau , Hamburger Morgenpost , Welt kompakt , Handelsblatt , Titanic , Bild (Germany)
- News of the World , The Sun , Daily Mail and The Daily Mirror (UK)
- The Onion (USA)
- Frank (Canada)
- The Phoenix (Ireland)
- El Jueves (Spain)
- The Clinic (Chile)
- Academia Catavencu (Romania)
- Ilta-Sanomat (Finland)
- Russian - the pioneer of the market " Express Newspaper ", " Your Day ", " Life for the whole week ", " AIDS-info " and the Moscow issue of " World of News " [1] .
- Latvian - TABLOID .
See also
- Yellow press
- Clickbait
Notes
- ↑ Tabloid in the Russian media market, interview - adme.ru, 2007-04-20 - Tabloids in TNS Gallup - copy of the page
Links
- Closing the tabloid. Why does the yellow press turn yellow? Interview with David Adelman for IA REX , July 14, 2011