Howard Schultz ( born July 19, 1953 ) is an American businessman best known as the former chairman of the board of directors and CEO of Starbucks .
| Howard Schulz | |
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| Howard schultz | |
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| Date of Birth | July 19, 1953 (66 years old) |
| Place of Birth | Brooklyn , New York , USA |
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| Occupation | businessman |
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Biography
Born in Brooklyn in a Jewish family. His father, a former soldier Fred Schulz, worked as a truck driver. In 1975, Howard was the first in the family to graduate from college with a Bachelor's degree from Northern Michigan University .
In 1982, he got a job at Starbucks (Seattle), which at that time was selling only coffee beans. Inspired by the atmosphere of Italian espresso bars, he decided to convey the Italian philosophy of enjoying coffee to the United States. Despite the success of the pilot projects, Schultz could not find mutual understanding with the then Starbucks management regarding the direction of the company’s development, as a result of which he decided to create his own company. So in 1985, Il Giornale appeared ( in Russian, Il Giornale), while Starbucks itself was a co-investor of this enterprise, and Schulz occupied the old office for some time at the Starbucks office [3] .
Two years later, Starbucks management decided to change jobs and move to Peet's Coffee & Tea, more in line with the worldview of the creators of Starbucks. Starbucks was sold to Howard Schulz and Il Giornale.
Schulz renamed Il Giornale to Starbucks and, through aggressive expansion, expanded its coffee shop chain under the brand throughout the United States. We can say that it was Starbucks, led by Schultz, who popularized espresso- based drinks in America: Cafe Latte, Frappucchino, etc.
In 1997, Schulz co-authored the famous book, “Pour Your Heart Into It: How Starbucks Was Built Cup by Cup”. It is translated into Russian and Turkish.
In 2016, Forbes magazine named Howard Schultz the 222nd richest man in the United States, and his fortune is estimated at 2.9 billion dollars [4] .
On June 5, 2018, Howard Schulz announced that he was stepping down as chairman of the board and member of the board at Starbucks on June 26, 2018. [5]
Books
- Howard Schulz, Dory Jones Yeng. Pour your heart into it. Starbucks = Pour Your Heart into It. How Starbucks Built A Company One Cup at a Time. - Stockholm School of Economics in St. Petersburg, 2005. - 288 p. - ISBN 5-315-00033-8 .
- Schultz, Howard and Gordon, Joanne (2011). Onward: How Starbucks Fought for Its Life without Losing Its Soul. Rodale
Notes
- ↑ http://www.nytimes.com/2008/01/08/business/08starbucks.html
- ↑ Franchisebusiness.com Archived May 11, 2008 on Wayback Machine . URL last accessed August 16, 2007.
- ↑ Pour your heart into it. Like cup by cup Starbucks was built. Publisher: Stockholm School of Economics in St. Petersburg, 2005 ISBN 5-315-00033-8
- ↑ Howard Schultz on Forbes Lists
- ↑ Starbucks Board Chairman resigns
Links
- “Success Stories: Howard Schulz - Founder of Starbucks” Brief Biography of Howard Schulz